JCDecaux’s latest digital signage campaigns – in the last few days

Support Paris 2024: share your selfie near the Eiffel Tower | JCDecaux France Paris 2024 collaborated with its official partner JCDecaux to encourage passers-by to share their support by posting their selfie, printed via the photo booth, on a large display. Baywatch brings the beach to Hong Kong bus shelter | JCDecaux cityscape To promote the action comedy movie Baywatch, Intercontinental Film Distributors (HK) Ltd … Continue reading JCDecaux’s latest digital signage campaigns – in the last few days

Panasonic engages fans in minor league ballparks all over the US

Panasonic has recently partnered with 7 minor league ballparks around the US, helping them add new technology to enhance the fan experience. The sports scene continues to evolve and change and technology plays a key role in that. The ballparks that have got into a relationship with Panasonic include: Haymarket Park, Lincoln, NE – added two 11.75×11.75 ft 16mm LED wing boards to their existing … Continue reading Panasonic engages fans in minor league ballparks all over the US

Skoda uses real-time traffic data as part of DOOH campaign

Skoda had launched a DOOH campaign to promote the new Kodiaq SUV. It is a pretty cool DOOH campaign, which combines contextual data and inspirational messaging. ‘Driven by something different’ is the push from Skoda and it involves billboards that highlight the natural beatury of 4 different locations in the UK, including Rye, Wales, the Lakes and Norfolk. The campaign encourages drivers to veer away … Continue reading Skoda uses real-time traffic data as part of DOOH campaign

JCDecaux’s latest digital signage campaigns – in the last one month

Lancome facial recognition campaign counts people’s smiles | JCDecaux Portugal In Portugal, there are still many women without adequate access to education. Lancôme wanted to address this cause on International Women’s Day. Lancôme’s facial recognition campaign counted the smiles of passers-by. Each captured smile represented a €1 donation to the Association Corações com Coroa – a girls’ scholarship fund.  #3500Lives camapaign on road safety | … Continue reading JCDecaux’s latest digital signage campaigns – in the last one month

Digital signage ecosystem seeing double-digit growth

Interesting nuggets of information from the IHS Markit report include: The entire digital signage ecosystem had double-digit increases in 2016 Revenues from media and software for networked digital signage systems generated the largest increases of 32% and 24% respectively Samsung is the market leader, followed by NEC & LG and then Philips and Sharp Projected Capacitative (PCAP) touch displays are seeing a big uptick in … Continue reading Digital signage ecosystem seeing double-digit growth

Beacon powered augmented reality wayfinding at Gatwick Airport

Augmented reality wayfinding at Gatwick airport is powered by 2000 beacons. This indoor navigation system was implemented in 3-weeks time. The lack of satellite signs makes it difficult to use navigation systems such as google and apple maps and beacons come in handy here. The beacon system also enables an augmented reality wayfinding tool – so passengers can be shown directions in the camera view … Continue reading Beacon powered augmented reality wayfinding at Gatwick Airport

San Jose Giants’ New Video Display is a Big Hit with Fans

Fans attending San Jose Giants games now can see video replays, close up action and other entertaining content on a huge new video display manufactured by Watchfire Signs. The new display is 26 feet tall by 36 feet wide, and features Watchfire’s true 19mm resolution and the industry’s best display brightness. The San Jose Giants’ organization has long been recognized as one of the most … Continue reading San Jose Giants’ New Video Display is a Big Hit with Fans