Franfurt airport opens new Entertainment Gate

German airport operator Fraport has completed the installation of a new state-of-the-art convex video wall measuring 21m by 1.6m, to help entertain passengers in Pier B at Frankfurt Airport. This video wall is located between gates B44 and B48 and continuously plays customized videos. Video footage includes behind the scenes footage from the airport and highlights of popular holiday destinations. One example video was the … Continue reading Franfurt airport opens new Entertainment Gate

Why Drive Yourself Crazy? – new Virgin Trains Data-driven DOOH campaign

Virgin Trains has launched a Data-Driven DOOH campaign aimed at car drivers between 30th January and 12th February to remind them that there is a stress-free, fast and viable alternative. DOOH campaign automates messages based on local traffic data and vehicle recognition technology to add relevance and context to messages. This is produced in partnership with Grand Visual, Manning Gottlieb OMD, Krow, Talon, Ocean Outdoor, … Continue reading Why Drive Yourself Crazy? – new Virgin Trains Data-driven DOOH campaign

Lamar uses Worknet Analytics car recognition technology for Chevy Ad campaigns

Lamar Advertising, one of the largest outdoor advertising companies in North America, created a campaign for General Motors (GM) that maximized the flexibility and creativity that digital billboards can provide. Lamar partnered with Worknet Analytics, the video analytics system to provide this digital billboard solution. The solution includes a Canon network camera, mounted about 1000ft ahead of the billboard. The camera feeds into Milestone Xprotect … Continue reading Lamar uses Worknet Analytics car recognition technology for Chevy Ad campaigns

Hyundai creates 80 digital dealerships with Zytronic based touch tables

Hyundai has moved towards digital dealership model in Turkey with 80 of their outlets instaling touch based digital tables. It uses 43-inch diagonal touch tables created by Nerotouch, using custom designed 40-point multi touch MPCT Projected Capacitative Technology touch sensors supplied by Zytronic. Initially, this project started off as an effort towards improving the ambience and customer experience in dealerships. Now, this multi-touch tables can … Continue reading Hyundai creates 80 digital dealerships with Zytronic based touch tables

QR code tickets to help sell unreserved tickets to smart phone users

Indian Railways may soon start to use QR code tickets to sell unreserved tickets. This will reduce the long queues at Indian Railway stations, while providing the flexibility for passengers to easily pick up the QR code tickets and travel. The process will be very simple. The QR code will recognize the current location and all that the passenger has to provide is the destination … Continue reading QR code tickets to help sell unreserved tickets to smart phone users

Porsche museum in Stuttgart modernizes with video touchwall and interactive audio

Porsche museum has included a 16sqm video touchwall and audio installation to showcase more than 80 vehicles and countless small exhibits. The idea is to provide a comprehensive view of the past and present. The touchwall is a 12m-wide video screen with a resolution of 41 megapixels. The wall lets visitors swipe through 3000 photos, illustrations, posters, and advertising campaigns that dates back to 1931. … Continue reading Porsche museum in Stuttgart modernizes with video touchwall and interactive audio

TfL looks at dynamic advertising to generate £3.4 billion in non-fare revenue

TfL has tied up with Outdoor Plus as its ad partner towards installation of digital screens in London underpasses. TfL has one of the largest advertising estates in the world – it makes up 20 per cent of all out-of-home advertising in the UK and 40 percent of the London market. Outdoor Plus will introduce new screens at six road underpasses at a cost of … Continue reading TfL looks at dynamic advertising to generate £3.4 billion in non-fare revenue