Coca-cola recently launched a new digital signage campaign attached to endcaps located in the center of the supermarkets. This delivers branded videos and eCoupons to customers. This is Google cloud based signage system and it can tailor the content to the approaching shoppers based on the data on their smartphones. The messaging can range from brand campaigns to store-specific offers to even app-guided shopping lists. … Continue reading Coca-cola transforms grocery end-caps with digital signage campaigns
Towards ensuring better connection between Coke and its customers, the beverage giant Coca-Cola is using several Google tecnologies to power its digital signage system. Google allows the infrastructure to be less expensive compared to other solutions. Inexpensive solution from Google makes a lot of sense for a company like Coca-cola that sells beverages from soda to flavored energy water at 1000s of locations all over … Continue reading Coca – Cola adopts Google technology to boost sales with their digital signages
Most purchases are driven by price, quality and convenience. However, loyalty plays a major role, provided the brand is likeable and trustworthy. Customer loyalty studies have shown that fun is an important loyalty driver. On-location gamified experiences bring in the fun factor and in turn the loyalty. See how Screemo helped Domino’s Pizza in Leiden, Netherland put gamified experiences into action. Gamification drives consumer behavior. … Continue reading Screemo helps drive repeat visits to your outlets
Sprinklr has launched Sprinklr Display, an all-in-one digital visualization solution that can automatically transform data from 24 social channels into a branded and cohesive digital messaging for your screens. Sprinklr display helps you sail over the biggest issue with digital signage screens – keeping the content fresh and updated without having to spend a lot of money in creating the content. Sprinklr helps in driving … Continue reading Sprinklr launches the complete social media platform for digital screens across verticals
In most retail stores, the digital screens are way up high, but people shop at eye level. This pattern in shoppers is what is being addressed by Shelfpoint, a smart retail signage system. Shelfpoint takes advantage of existing shopper’s behavior, namely the fact that customers read the labels on the shelves with the price of the item they are interested in purchasing. With Shelfpoint, the … Continue reading Smart LCD shelving strips – out to revolutionize retail!
Elo’s interactive digital touchscreens facilitate hands-on shopping between customers and Monica Rich Kosann sales associates with the brand’s full inventory at their fingertips via the touchscreen’s in-store eCommerce capabilities. Elo’s digital touchscreens has allowed Monica Rich Kosann to provide their customers side-by-side shopping experience with their sales associates. The touchscreens are used by customers to shop the jeweler’s full collection beyond the select stock available … Continue reading Luxury Retail Jeweler, Monica Rich Kosann chooses Elo Touchscreens to help shoppers personalize their purchases
Scala is showcasing a booth full of retail solutions and make a positive appeal to the tech shoppers. With more than 20 immersive solutions on display, it is expected that marketers and innovators will find the optimal solution for retail challenges and ideas. Scala is showcasing a mix of solutions and some of them include: Connected Café – Self-ordering kiosks featuring point-of-sale integration create a … Continue reading Scala to showcase its comprehensive retail solution in NRF’s Big Show 2017 between January 15th and 17th