100 million pixels of digital content across 30 display areas at City Walk, Dubai

CityWalk, Dubai is a luxurious outdoor retail environment. With an aggregate canvas of more than 100 million pixels of digital content across 30 display areas, including large-format and custom-built LED, the digital projection is integrated meticulously into the architecture to create an unmatched destination. The advertising revenue alone is a significant Return on Investment, and the client is already considering upgrades and additional digital integrations … Continue reading 100 million pixels of digital content across 30 display areas at City Walk, Dubai

What DOOH industry needs to do better – panelists give out their views in Clear Channel DOOH event

The panelists spoke about driving more creativity through providing contextual relevance to the consumer. The overarching theme was that personalisation should not be confused with contextual relevance. The key things that the panelists covered include: Andy Tilly, CSO Talon  This emphasis on personalisation does bother me a bit. I’m not saying that we should not be using precision to target customers but stumbling across new … Continue reading What DOOH industry needs to do better – panelists give out their views in Clear Channel DOOH event

Football field size digital billboard at New York City’s Times Square

The spectacular 25000+ square foot HD digital billboard spans the broadway façade of Marriott Marquis Hotel in the heart of New York City’s Times Square. This Mitsubushi screen provides vibrant, crystal clear image for unsurpassed visual impact. Mitsubishi chose DMG to design, furnish and install the content management and monitoring systems for display as well as provide ongoing content management and suport services. This has … Continue reading Football field size digital billboard at New York City’s Times Square

JCDecaux’s latest digital signage campaigns – in the last few days

Support Paris 2024: share your selfie near the Eiffel Tower | JCDecaux France Paris 2024 collaborated with its official partner JCDecaux to encourage passers-by to share their support by posting their selfie, printed via the photo booth, on a large display. Baywatch brings the beach to Hong Kong bus shelter | JCDecaux cityscape To promote the action comedy movie Baywatch, Intercontinental Film Distributors (HK) Ltd … Continue reading JCDecaux’s latest digital signage campaigns – in the last few days

Panasonic engages fans in minor league ballparks all over the US

Panasonic has recently partnered with 7 minor league ballparks around the US, helping them add new technology to enhance the fan experience. The sports scene continues to evolve and change and technology plays a key role in that. The ballparks that have got into a relationship with Panasonic include: Haymarket Park, Lincoln, NE – added two 11.75×11.75 ft 16mm LED wing boards to their existing … Continue reading Panasonic engages fans in minor league ballparks all over the US

JCDecaux’s latest digital signage campaigns – in the last one month

Lancome facial recognition campaign counts people’s smiles | JCDecaux Portugal In Portugal, there are still many women without adequate access to education. Lancôme wanted to address this cause on International Women’s Day. Lancôme’s facial recognition campaign counted the smiles of passers-by. Each captured smile represented a €1 donation to the Association Corações com Coroa – a girls’ scholarship fund.  #3500Lives camapaign on road safety | … Continue reading JCDecaux’s latest digital signage campaigns – in the last one month