100 million pixels of digital content across 30 display areas at City Walk, Dubai

CityWalk, Dubai is a luxurious outdoor retail environment. With an aggregate canvas of more than 100 million pixels of digital content across 30 display areas, including large-format and custom-built LED, the digital projection is integrated meticulously into the architecture to create an unmatched destination.

The advertising revenue alone is a significant Return on Investment, and the client is already considering upgrades and additional digital integrations in future projects. CityWalk is by far the largest digital integration in Dubai and will become an attraction, even by Dubai standards.

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