Treebo Hotels, the largest budget hotel chain in India has entered into a partnership with digital signage solution provider, MintM to install interactive digital signage in about 500 locations in the next two years. Guests at Treebo can now interact with intelligent, interactive bot Magnet that displays relevant content, responds and tracks expressions, and generate useful insights around customer engagement.
As a pilot engagement, Treebo would place MintM’s 32-inch display panels in high-traffic areas such as lobbies, receptions and waiting lounges. This would allow guests to access information easily without having to be dependent on the reception for every query.
The Magnet has been customized to meet the needs of the travellers. Guests can access 3rd party content like places to visit, learn a bit more about the city, view tourist iteneraries, plan day trips, see best routes, and cab information.
This would elevate the guest experience at the Hotel and customer engagement is expected to be immense. In addition to improving the customer experience, Magnet also offers an additional revenue avenue for Treebo through display of 3rd party advertisements. It is a clear win-win for both Treebo and MintM.