With Adobe Screens, digital signage gets exciting

Adobe Experience Manager has a component by name Screens, which is a digital signage product. Screens was talked up quite a lot at Adobe’s flashy annual summit. The video presentation of Screens explains the power that it can pack your digital signage screens with.

The software player of Screens is an app operators download and it runs on iOS, Android, Windows and ChromeOS. It also has online toolset to design the content. Screens is expected to compete with enterprise digital CMS providers like Stratacache and Four Winds.

Adobe is betting heavily on this space as most people depend on adobe for their creatives, and then those creatives are populated to the digital signs using pure play digital CMS. Adobe is positioning signage and screens as just a channel extension within the creative toolset.

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