Lamar Advertising, one of the largest outdoor advertising companies in North America, created a campaign for General Motors (GM) that maximized the flexibility and creativity that digital billboards can provide.
Lamar partnered with Worknet Analytics, the video analytics system to provide this digital billboard solution. The solution includes a Canon network camera, mounted about 1000ft ahead of the billboard. The camera feeds into Milestone Xprotect Corporate Video Management System (VMS). Worknet Analytics integrates the VMS with proprietary analytics for car recognition that matches vehicles against a database of those with the same make and model. The solution immediately recognizes the target audience on their vehicles and delivers custom billboard advertisements accordingly.
The chevy campaign was the first of its kind in the United States and was rolled out in six billboards across New Jersey, Chicago and Dallas.