Lucasfilm teamed up with O2, World Duty Free, Gillette, and Kaspersky Lab to promote Rogue One: A Star Wars Story, in the UK and Europe. The campaign featured augmented reality deployments, DOOH campaigns and more.
Kaspersky Lab advertised its total security solution with a campaign that tied in with Rogue One’s theme of security. This campaign had online, DOOH, social and mobile deployments, which called users to protect their data from the dark side.
O2 ran a campaign advertising its priority app, which customers could use to enter a contest to win tickets to see a pre-release screening of the movie. Customers that purchased an O2 product could also enter to win tickets to Rogue One.
World Duty Free, launched an experiential campaign at Gatwick Airport with three separate displays – a Rogue One costume display, a 360-degree Star Wars virtual display, and a media campaign on airport displays.
Gillette ran a campaign called ‘Every Story has a Face,’ which highlighted lesser known characters in Star Wars Universe. This campaign also encourged customers to buy gift packs that come with custom Star War designs on Gillette products.