JCDecaux recently teamed up with Coca-Cola Amatil’s brand Deep Spring to enable coloring in their digital signage campaigns in Sydney and Melbourne in Australia. The display is designed to emphasize Deep Spring’s brand image of relaxation and simple pleasures. The company deployed these screens in high traffic areas to encourage pedestrians to stop and color.
Users were able to color Zentangle patterns found in many coloring books on the DOOH display. The interactive display is designed with a touchscreen so users can color in patterns that feature inspirational quotes. Deep Spring then shared drawings on its social media channels.
This campaign is not just a way to remind Australians to enjoy life’s simple moments, but also provide them the actual tools for them to do so.