100 million pixels of digital content across 30 display areas at City Walk, Dubai

CityWalk, Dubai is a luxurious outdoor retail environment. With an aggregate canvas of more than 100 million pixels of digital content across 30 display areas, including large-format and custom-built LED, the digital projection is integrated meticulously into the architecture to create an unmatched destination. The advertising revenue alone is a significant Return on Investment, and the client is already considering upgrades and additional digital integrations … Continue reading 100 million pixels of digital content across 30 display areas at City Walk, Dubai

What DOOH industry needs to do better – panelists give out their views in Clear Channel DOOH event

The panelists spoke about driving more creativity through providing contextual relevance to the consumer. The overarching theme was that personalisation should not be confused with contextual relevance. The key things that the panelists covered include: Andy Tilly, CSO Talon  This emphasis on personalisation does bother me a bit. I’m not saying that we should not be using precision to target customers but stumbling across new … Continue reading What DOOH industry needs to do better – panelists give out their views in Clear Channel DOOH event

How do you choose the digital menu board system for your restaurant?

The two burning questions that keep a restaurant owner awake during nights are: How do I enhance the customer experience that results in increased sales? How do I keep my costs lower? Most often than not, when you try to enhance the customer experience, the costs go up and when you want to keep the costs lower, the customer experience goes down. How do you … Continue reading How do you choose the digital menu board system for your restaurant?

Signagelive adds widgets to interact with YouTube, Google and Microsoft

Signagelive has added widgets to its technology offerings that will let its users interact with YouTube, Google and Microsoft. The YouTube widget, available in the Signagelive marketplace, will enable videos, playlists and YouTube live streams to be scheduled and published to Signagelive support System-on-a-chip (SoC) displays and players. Once connected to the Signagelive network, the YouTube widget can be added to a playlist and configured … Continue reading Signagelive adds widgets to interact with YouTube, Google and Microsoft

Football field size digital billboard at New York City’s Times Square

The spectacular 25000+ square foot HD digital billboard spans the broadway façade of Marriott Marquis Hotel in the heart of New York City’s Times Square. This Mitsubushi screen provides vibrant, crystal clear image for unsurpassed visual impact. Mitsubishi chose DMG to design, furnish and install the content management and monitoring systems for display as well as provide ongoing content management and suport services. This has … Continue reading Football field size digital billboard at New York City’s Times Square

India digital signage market to grow at a CAGR of 18% by 2022

Research and Markets has released the report on “India digital signage market by component, by application, competition forecast and opportunities, 2012-2022.” The India digital signage is forecast to exhibit a CAGR of over 18% in value terms during the forecast period. Factors leading to the growth in India digital signage market include: Increasing use of digital signage for outdoor advertisting Increased use of digital media … Continue reading India digital signage market to grow at a CAGR of 18% by 2022