The panelists spoke about driving more creativity through providing contextual relevance to the consumer. The overarching theme was that personalisation should not be confused with contextual relevance. The key things that the panelists covered include: Andy Tilly, CSO Talon This emphasis on personalisation does bother me a bit. I’m not saying that we should not be using precision to target customers but stumbling across new … Continue reading What DOOH industry needs to do better – panelists give out their views in Clear Channel DOOH event
The two burning questions that keep a restaurant owner awake during nights are: How do I enhance the customer experience that results in increased sales? How do I keep my costs lower? Most often than not, when you try to enhance the customer experience, the costs go up and when you want to keep the costs lower, the customer experience goes down. How do you … Continue reading How do you choose the digital menu board system for your restaurant?
Signagelive has added widgets to its technology offerings that will let its users interact with YouTube, Google and Microsoft. The YouTube widget, available in the Signagelive marketplace, will enable videos, playlists and YouTube live streams to be scheduled and published to Signagelive support System-on-a-chip (SoC) displays and players. Once connected to the Signagelive network, the YouTube widget can be added to a playlist and configured … Continue reading Signagelive adds widgets to interact with YouTube, Google and Microsoft
The spectacular 25000+ square foot HD digital billboard spans the broadway façade of Marriott Marquis Hotel in the heart of New York City’s Times Square. This Mitsubushi screen provides vibrant, crystal clear image for unsurpassed visual impact. Mitsubishi chose DMG to design, furnish and install the content management and monitoring systems for display as well as provide ongoing content management and suport services. This has … Continue reading Football field size digital billboard at New York City’s Times Square
This is a massive LCD wall – maybe 16 wide by 3 high on the corridor of a high speed rail station in Seoul. The scale of this video wall is quite impressive and this has changed the face of the station. Continue reading Massive video wall at Seoul Rail Station
Research and Markets has released the report on “India digital signage market by component, by application, competition forecast and opportunities, 2012-2022.” The India digital signage is forecast to exhibit a CAGR of over 18% in value terms during the forecast period. Factors leading to the growth in India digital signage market include: Increasing use of digital signage for outdoor advertisting Increased use of digital media … Continue reading India digital signage market to grow at a CAGR of 18% by 2022
Support Paris 2024: share your selfie near the Eiffel Tower | JCDecaux France Paris 2024 collaborated with its official partner JCDecaux to encourage passers-by to share their support by posting their selfie, printed via the photo booth, on a large display. Baywatch brings the beach to Hong Kong bus shelter | JCDecaux cityscape To promote the action comedy movie Baywatch, Intercontinental Film Distributors (HK) Ltd … Continue reading JCDecaux’s latest digital signage campaigns – in the last few days