Taco Bell’s flagship location in Las Vegas goes digital

Taco Bell calls this flagship location as ‘the Taco Bell experience of the future.’ It is open 24 hours and includes an eight-flavor freeze well – all with alcohol add-ons.

This location will feature digital menu boards and queues to monitor orders, as well as portable ordering tablets to reduce wait times. The 16 screens lining the interior wall will feature entertainment, live-stream video, sports and social media conversation.

Digital is a very important part of Taco Bell’s customer experience platform.



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