Skoda uses real-time traffic data as part of DOOH campaign

Skoda had launched a DOOH campaign to promote the new Kodiaq SUV. It is a pretty cool DOOH campaign, which combines contextual data and inspirational messaging.

‘Driven by something different’ is the push from Skoda and it involves billboards that highlight the natural beatury of 4 different locations in the UK, including Rye, Wales, the Lakes and Norfolk.

The campaign encourages drivers to veer away from day-to-day journeys and reconnect with things that are important in life – in this case nature. Alongside stunning landscape, each display showcases how long it would to reach from that exact spot to the location in the ad. It updates journey estimations in real-time by using Google API’s taffic statistics.

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