Most purchases are driven by price, quality and convenience. However, loyalty plays a major role, provided the brand is likeable and trustworthy. Customer loyalty studies have shown that fun is an important loyalty driver.
On-location gamified experiences bring in the fun factor and in turn the loyalty. See how Screemo helped Domino’s Pizza in Leiden, Netherland put gamified experiences into action.
Gamification drives consumer behavior. You can drive consumers to a certain action in a fun, interactive and non-invasive way, turning the negative upselling experience into a game.
See, some examples of gamification powered by Screemo.
It is proven by studies that coupons earned by customers through gamified experiences have a very high redemption rate, making it a great tool for promoting new products and offerings.