Customer’s can select the Lay’s package design that will appear on their t-shirt in their favourite team’s colors. Then add animations like beards, bows, and face paint. The display layers the picture in a way that the customer is wearing their team’s t-shirt in the stadium. Users can then share these in their social media posts and profiles.
Grand Visual used a digital 6-sheet and touchscreen software to craft the display and also integrated motion tracking, facial recognition and augmented reality software.