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JCDecaux’s latest digital signage campaigns – in the month of June 2017 – Signage Story

JCDecaux’s latest digital signage campaigns – in the month of June 2017

Baywatch greenscreen takes commuters from Waterloo to the beach | JCDecaux UK

Ever pictured yourself running majestically along a beach, in slow motion, with the wind blowing through your hair? Well, that’s exactly what Paramount Pictures allowed commuters to do at London’s Waterloo station in May.

To promote the release of the new Baywatch film, based on the American TV series, starring the iconic “beach body ready” stars Dwayne Johnson and Zac Efron, commuters were invited to stand in front of a green screen and put on their best slow motion Baywatch run. The footage was then played on Motion@Waterloo using SmartCONTENT – integrated into the film advert itself!

Guardians of the Galaxy Vol. 2 musical bus shelter | JCDecaux Spain

In Madrid, JCDecaux Spain turned 3 bus shelters into giant walkmans with which people could listen to the original soundtracks from the film by plugging in their headphones.

Estoril open interactive campaign creates immersive tennis experience | JCDecaux Portugal

As a media partner of the Millennium Estoril Open, JCDecaux Portugal provided visitors amazing experiences with different types of creative solutions at the tennis tournament in Lisbon.

On a claw crane machine installed in a panel, the public could try to win tennis balls. This activation, which got more than 2000 participations and over than 400 balls won, really grabbed the attention of the audience.

People could also take a photo at a bus shelter with a giant tennis ball and share it on social media.

People’s live stories were displayed on specific panels via Dynamic Content. Tournament schedules and live scores of the 21 players were updated every 5 seconds.

Furthermore, to add to the lively atmosphere, a dancing show was organised to entertain the public at the tournament.

Philippines Tourism’s VR and immersive experience at Waterloo takes you far away | JCDecaux UK

Philippines Tourism offer commuters at London’s Waterloo Station a true experience of the beautiful country without ever leaving the station’s concourse.

Virtual Reality, station domination and digital social interactive features, creative an immersive experience for travel fans, giving them a little preview of the beautiful country and creating some serious wonderlust.

Helsinki Police Dept. reactive OOH ad reveals violence after dark | JCDecaux Finland

88% of domestic violence takes place after dark.

Helsinki Police department collaborated with TBWA\Helsinki and JCDecaux Finland to create a reactive, data-driven #OOH campaign in Helsinki in December 2016 and April 2017.

Real-time data on reports of domestic violence immediately prompted a campaign to be put up in the area. The campaign remained there for 48 hours after the emergency call was made.

During the day, the posters featured what looked like normal photographs – a selfie and an interior design shot. But at night, once the backlight switched on, the posters revealed the signs of violence.

The campaign was shortlisted at Cannes Lions 2017 for best use of Media.


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