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JCDecaux’s latest Digital Signage campaigns – in the last one month – Signage Story

JCDecaux’s latest Digital Signage campaigns – in the last one month

Music box for children with autism at Shanghai Metro | STDecaux

STDecaux created a special music box to encourage passengers at West Nanjing Road station to make a donation for children with autism.

The music box was activated for each RMB inserted.

Furthermore, passengers were invited to scan the QR code and send their good wishes via their mobile phone.

Fanta invites pedestrians to create fun messages for a free Jelly Fizz! | JCDecaux Australia

JCDecaux will drop three fridges designed by Ogilvy & Mather into Sydney, Melbourne and Brisbane as part of Fanta’s new campaign which encourages consumers to shake up its marketing message in an innovative out-of-home execution.

Coca-Cola South Pacific’s new campaign is asking consumers to “Shake things up with Fanta”- handing over the marketing to teens to express their extraordinary creativity and have fun by designing what they would want to see. This coincides with the launch of its new sensory range of drinks, starting with Jelly Fizz; the first soft drink you actually have to shake. Jelly Fizz is a fanta flavoured soft drink blended with juicy liquid jelly pieces that is activated once you shake it 10 times. Don’t worry; it won’t explode!

In partnership with UM and Ogilvy & Mather, JCDecaux has created three custom-built fridge Citylights panels in the CBD precincts of Sydney, Melbourne and Brisbane. Each fridge will feature a range of words on 30 magnets and encourages passers-by to shake things up by changing and creating their own fun messages. By photographing their creations and uploading the image to a microsite, the fridge dispenses an icy cold Fanta Jelly Fizz as a reward.

Oceanographic Jellyfish aquarium in bus shelters | JCDecaux Spain

For the biggest jellyfish exhibition in Europe, Oceanogràfic Valencia collaborated with Mediterránea and JCDecaux Spain to transform 3 bus shelters in Valencia into little aquariums.


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