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Innovative DOOH fundraising campaigns – Signage Story

Innovative DOOH fundraising campaigns

Swedish Red Cross 

Put your foreign coins to good use and help someone while having fun

Pac-Man, Space Invaders and Galaga – you can play all of these games and more at Stockholm Arlanda Airport and Goteborg Landvetter Airport. Play with whaterver foreign leftover coins and contribute to the the Red Cross.

Contactless Payment donations for Melanoma Institute

JCDecaux along with Discipline encourage passersby to make a donation to fight Melonoma

The custom-built panel displays an animation of a melanoma that slowly grows until a donation is made via PayPass Tap and Go. After each donation, the melanoma shrinks and encourage more donations to be done.

The 2-Euro t-shirt: a social experiment

People care when they know

This campaign questions if people would still want to buy a t-shirt at a bargain, when they come to know how this was made. When shopper inserted money, images of the women making cheap clothes appear on screen and their poor working conditions and the low pay they receive. After which, the screen pops up whether they still want to buy the t-shirt or alternately donate the money instead. This campaign helps improve consumer donation behavior.


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