Crust Pizza’s playable posters – interactive DOOH campaign in Australia

Australian fast food chain Crust Pizza has developed an interactive sound poster, allowing users to mix music and virtually scratch discs.  JCDecaux, the No. 1 DOOH advertising company for the first time in history combined print posters, capacitive touch technology and music.

Australian creative agency 3rd space was responsible for this latest Crust Pizza Campaign. Australian electro duo Peking Duk was brought on board for the sound templates of the first playable JCDecaux install.

These street talk panels are located in busy pedestrian zones in Sydney, Melbourne and Brisbane.

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