Asia’s first online unified OOH platform, Moving Audiences was launched in Singapore. This allows media buyers to plan and place advertising across thousands of billboards in Asia’s outdoor media market and accurately measure audience viewership.
Moving walls a data and technology-led media company, said that 28 media owners with more than 2000 digital billboards have agreed to be a part of the Moving Audiences platform.
This is the first platform in the region that allows media buyers to plan and buy timeslots for DOOH billboards across borders. It uses an advanced algorithm, which links the screens to determine which are available at what time and at what price. Media owners will be able to see, which billboards of theirs are taken up at any time.
This platform will provide aggregation, automation, and attribution to OOH media. Moving Audiences announced that it is offereing $20 million of billboard space across the region through The Great Outdoor Digital Sale (The G.O.D.S) next week. This platform is expected to lead the OOH revolution in Asia.