Digital advertising is expected to surpass Print and TV advertising by 2025. This would be done at a fraction of what it would cost for the brands to go the traditional route.
While the opportunities are plenty in the digital signage space, the challenges are also huge – populating the displays with content, placements of signages in the outdoor environment, availability of industry-grade Internet at all locations, ability to integrate with internal and external systems
The good news is that the technology is rapidly evolving that would help address the challenges in digital signage deployments. Our intention at signagestory is to cover success stories of digital signage implementations and advancement in technology.
Keep watching this space for more updates and industry trends when it comes to digital signage.