Digital signage projects can be fairly complex – you ought to understand the objectives, deployment environment, type of displays, connectivity, content development, content management, and interactivity. However, the complexity can be considerably reduced, if you define all of the above upfront.
Let me explain this with an example. Recently, I was having a conversation with one of the digital signage solution providers. They were talking to a large corporation to deploy digital signage in about 700 retail outlets. Most of these outlets were remote locations with no direct cable Internet connectivity and they wanted the displays in all these outlets to be managed remotely from a central location. The type of content that they wanted to play was HD quality video files of 1GB size.
The challenge was to tranfer 1GB files to the media players in remote outlets using mobile Internet across majority of their 700 outlets. The solution provider was aware of these challenges during the Proof of Concept (PoC) stage itself. This made them do the necessary workarounds before starting to implement. They identified the right hardware to aggregate mobile Internet, as well as figure out the way to transfer large files as small packets. This knowledge of the customer’s need upfront allowed them to make this implementation successful.
Essentially, every digital signage implementation is different from one another as the purpose is different and unique for every organization. They need to be understood very clearly, before you plan to design your implementation. The 6 things that you need to be aware of before you plan the implementation include:
- What is the objective of the installation?
- Who is your intended audience and their demography?
- What is the information that you want to communicate? How frequently do you want to change them? Would some events trigger different responses in terms of what you communicate?
- Do you need remote monitoring and maintenance of the implemented system?
- What is the environment where you are planning the implementation? What is the kind of connectivity that is available? What kind of displays are going to be used – standalone displays, video walls, LED video walls, touch screens and the like
- What kind of integrations that you expect with existing systems or external feeds? Is this going to be a part of the omnichannel experience that you are looking at providing?
I believe that knowing these 6 things ahead of time will make you benefit from your implementation.